For the purposes described in this Policy, ALL may collect the following categories of personal information:
a) Identification and Contact information (such as name, address, phone number or e-mail address), when you are willing to provide them for instance to sign up for an online account or fill out a customer information card in store, to participate in an event, to make a purchase, , or ID information necessary when you request a VAT-refund or a “click and collect” service in store .
b) Payment information: for instance credit card details, bank account numbers, paypal account details or other payment details which you must provide to receive products or services you have ordered from us
c) Demographic information like your gender and birthday.
d) Your image when you visit our stores (as CCTVS are in place), or your voice when you call ALL Clients Services (since your call may be recorded)
e) Preferences and interests which you choose to disclose in the course of your privileged contacts or encounters with our client advisors (which may include your preferences about our collections or other luxury brands, your preference of notes, your lifestyle, or basic information on your family circle)
f) information, which may include health information, related to possible adverse effect caused by our cosmetic products
g) Information you submit or post in a public space, on our social media pages or our websites, for example for a product review.
h) Information about your purchases online or in stores. This could include the products you purchased and their prices.
i) If you use our web sites, we may collect information about the browser you are using, and your browsing behaviour.
j) If you use our connected products, we may collect information regarding your use of such products (such as which features on our product you use the most, or battery level information), as well as geolocation information if necessary to provide you the service you requested;
k) We may also collect information posted on third party websites or social media platforms about ALL products and services, when necessary for the purposes defined hereunder.
Your personal information is collected either directly from you (e.g., if you create an account on one of our sites/apps or make a purchase or otherwise interact with our client advisors in stores or with our ALL Client Services), or from you passively (e.g., when using tracking tools like browser cookies), or from third parties (e.g. through social media platforms).
If you choose not to submit any personal information when requested to perform a contract or when required by law, you will not be able to receive the product or service you ordered or otherwise register on our web sites, apps or other media.
2. HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the information described above for the purposes specified at the time of collection or hereafter in this Policy:
a) to improve our understanding of your interests and concerns, and to improve our understanding of your use of our products: we may use your information to make our website, apps and products/services better. We may use your information to customize your experience with Us and to tailor our marketing activities to fit your needs and interests as we believe that it is also in our legitimate interest to better serve you and respond to your needs.
b) to provide you with our connected services, to process your order, respond to your requests or questions, and manage your complaints: for example, we use your information to process your order and deliver your products. Or, we may use your information to send you information you requested, or to communicate with you about your account or our relationship: we may contact you about changes to the Site or about service updates. We may also contact you about feedback or about this Policy or website terms. In such case, your information is processed to perform the contract we have with you.
c) for security purposes: we may use information to protect Our company, Our customers, Our associates, and Our websites or apps against fraud, theft or any wrongdoing which may affect our activity as it is our legitimate interest to ensure the security of our activity online and offline.
d) to manage the possible adverse effect caused by our cosmetic products in accordance with our legal obligations as cosmetic manufacturer.
e) for anti-counterfeiting purposes, and fight against illegal resale channels for ALL products in violation of ALL’s general terms and conditions of sale and ALL’s selective distribution network (by monitoring in particular, quantities or frequency of products purchased), as it is our legitimate interest to protect against online counterfeiting and preserve our distribution network.
f) for marketing purposes: we may use your information to contact you, subject to your consent when applicable, about new products and special offers we think you will find valuable.
g) for analytic purposes, we may use your information to analyse the e-reputation of ALLL or Our products and to measure the effectiveness of our online or offline campaigns or events, as it is our legitimate interest to preserve ALL’s image and optimise our marketing campaigns.
h) other purposes: we use information to maintain transaction and other business records for legal, administrative and audit purposes. We also use information to meet legal, insurance and processing requirements.